The Lift - an animated cartoon by Rob Kohr

Press

Everyone has been guilty of small misdeeds at one point or another. The Lift explores the consequences of one all too common act of not holding the elevator door open for someone eager to get on or worse, pushing the close button. An elevator interaction goes wrong, prompting a young woman to learn about being insensitive and to never make the same mistake again.

Press Packet

Download the Press Packet for The Lift here.

Articles

Ridgefield Press, May 6 2010

Recent Press Release

The Lift, an Animated Short Begins Domestic and International Screenings

FOR IMMEDIATE RELEASE

April 29, 2010 – The Lift, an Animated short begins to screen at domestic and international film festivals.

Kohrtoons Studios, a Brooklyn based multimedia design, production and animation company announces domestic and international screenings of “The Lift,” an animated short film debuting in 2010.

The Lift (2010) is a short animated film that explores the reality that everyone has been guilty of small misdeeds at one point or another. The Lift highlights the consequences of one all too common act of not holding the elevator door for someone or worse – pushing the close button. In the film, an elevator interaction goes wrong, prompting a young woman to learn about being insensitive and to hold open the elevator door. In this short film, the main character experiences the consequences of her misdeed and learns to be more conscious of her actions. According to Director Robert Kohr, “Although the act of holding the elevator door should come out of kindness, sometimes a little fear can help push the character down the right path.” More importantly, Kohr wants this film to raise awareness about callous acts, big or small and to encourage a tinge of kindness that can help to make someone’s day easier. “This is a great lesson for children and adults.”

Director Robert Kohr says “Creating The Lift has been a long journey for me. In between my full time work and other freelance animation projects, The Lift took 4 years from start to finish.” “The Lift” is a 2D animated film drawn directly into the computer. Every frame was drawn, animated, cleaned up and colored by hand in Adobe Flash. The backgrounds were built in the open source 3D program Blender and some shots were created in Maya. The elements where then brought together in After Effects and the final film was Edited in Final Cut Pro. All the music and sound effects were created in ProTools.

The Lift has already screened at the Alabama International Film Festival and will be screening at the following upcoming festivals

Screenings:
May 8-15, The Bin Short Film Festival, Currumbin Australia
Sunday May 9, 2:00pm, Connecticut Film Festival, Danbury CT
May 19-21, The Bin Short Film Festival, Redland Bay Australia
Sunday June 6, 7:00pm, New Jersey International Film Festival, Brunswick NJ

About Kohrtoons Studio and Robert Kohr
Kohrtoons Studio http://www.kohrtoons.com, a freelance multimedia design, production and animation company is the brainchild of Robert Kohr, who is also a full time Flash Animator for Nickelodeon’s preschool online game animation department. Originally from Ridgefield CT, Robert Kohr graduated the School of Visual Arts in 2003 with a Bachelor of Fine Arts in Traditional Animation. He graduated from Ridgefield High School in 1999.

Robert Kohr’s first animated short “I Am” http://www.kohrtoons.com/newsite/frames/iam_film.html” received worldwide recognition and his second animated short “The Lift” is his first professional film. For Nickelodeon, the Downward Doghouse and Wonder Pets Save the Day online games that he developed animation for received Silver and Bronze Broadcast Design Awards in 2005 and 2007. For Kohrtoons Studio, Robert is actively involved in creating animated assets for a number of upcoming iPhone games.

Contact Information:
Robert Kohr
Kohrtoons Studio
646-408-8505
Email: [email protected]
Website: http://thelift.kohrtoons.com/