The Lift - an animated cartoon by Rob Kohr

The Lift – by Robert Kohr

The Lift explores the consequences of one very common behavior of not holding the elevator door open for someone rushing to get on or worse, lifting your finger and actively pushing the close button. In this film, an elevator interaction between the two lead characters goes wrong, prompting a young woman to learn about being insensitive and to be more considerate in the future.

The Lift seamlessly marries traditional animation and 3D background illustration into a modern day moral tale that any city dweller should heed. A mix of realism and fantasy helps transport the story from the modern world into a fantasy ala Alice going into the rabbit hole to see what’s on the other side only to then learn that her attitude was wrong.

A true labor of love, it took Robert and his team over 4 years to complete this 5 minute plus film that has been screened in over 55 festivals around the world, winning awards in 15 of them. Robert explored working with artists found online, all of whom he had never met and have developed continued working relationships with some of them. In this day and age it’s important to leverage social networking into your business model and The Lift is an example of this trend.

Robert lives in New York with his fiancé and his computer.